Transformation Journey in a Shifting Competitive Landscape

A large established commercial bank in Thailand needed to innovate their services and product offerings to keep relevant and grow their business. They recognised that their customer market is changing their behaviour and market profiles demographic had also evolved.

This resulted in a shifting competitive landscape and urgent action was required to modernise or fall behind. They started a transformation journey led by changing the corporate culture to one that is innovation motivated and customer centric. One of their key areas was a focus on their Card and Payments capability and product offerings.

Instrumental to their strategy was to adopt a platform that provides agility, speed to market and cost efficient to operate. They were very motivated to focus on their market growth and customer service – giving the customer superior customer experience.

Silverlake was engaged and our proposition to the bank for a fully managed services was attractive and met their business strategy moving forward. Our rich functionality Silverlake Cards System was offered as SaaS, and exceeded the banks expectations. Supported by a java powered front end gave the client an intuitive interface. The hosting and IT operations is managed by our team on a private cloud environment.

The greatest value for the bank was achieving its ambition of growing and sustaining market share. The ability to roll out new initiatives, products and services rapidly and with cost efficient was facilitated by the Silverlake managed services.

“Silverlake project team is the best team to work with. Their positive and “Can Do” attitude helps the whole project go through challenging moments smoothly. Appreciate their great spirit to achieve the same goal. Thank you”. - Senior Executive

Silverlake managed services continue to partner to support the banks evolving business strategy.